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District 9 the Movie
Sunday, November 28, 2010
Transmedia storytelling
The Truth About Marika
1 / Transmedia Storytelling
TransMedia storytelling content becomes invasive and fully permeates
the audience’s lifestyle. A TransMedia project develops a story across
multiple forms of media in order to have different
entry points in the story.
2 / Participatory culture
VIEWER - USER - PLAYER
The Audience becomes the producer of the artwork.
The viewer is not passive any more but he/she is highly envolved in the message
and is able to change the end of the story/message.
The Art of the Heist
Audi's "The Art of the Heist" Campaign Launched with Stolen A3
The Art of the Heist launched Audi’s “luxury hatchback,” the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
http://mckinney.com/work/clients/audi/visionary-
1 / Transmedia Storytelling
TransMedia storytelling content becomes invasive and fully permeates
the audience’s lifestyle. A TransMedia project develops a story across
multiple forms of media in order to have different
entry points in the story.
2 / Participatory culture
VIEWER - USER - PLAYER
The Audience becomes the producer of the artwork.
The viewer is not passive any more but he/she is highly envolved in the message
and is able to change the end of the story/message.
The Art of the Heist
Audi's "The Art of the Heist" Campaign Launched with Stolen A3
The Art of the Heist launched Audi’s “luxury hatchback,” the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
http://mckinney.com/work/clients/audi/visionary-
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