Mobile Roadie

https://mobileroadie.com/

3D Television

Sony Bloggie Touch. Shape it. Shoot it. Share it.

Android

QrCode

Pepsi all set to drive a massive qr code mobile marketing campaign


Pet Shop Boys - Integral



All The Lovers - Kylie



District 9 the Movie

Transmedia storytelling

The Truth About Marika



1 / Transmedia Storytelling
TransMedia storytelling content becomes invasive and fully permeates
the audience’s lifestyle. A TransMedia project develops a story across
multiple forms of media in order to have different
entry points in the story.

2 / Participatory culture
VIEWER - USER - PLAYER
The Audience becomes the producer of the artwork.
The viewer is not passive any more but he/she is highly envolved in the message
and is able to change the end of the story/message.


The Art of the Heist



Audi's "The Art of the Heist" Campaign Launched with Stolen A3
The Art of the Heist launched Audi’s “luxury hatchback,” the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.

http://mckinney.com/work/clients/audi/visionary-

Creative window

Colors of Movement is an interactive installation that explores the idea 

that we are all a beautiful combination of colors. 

It works like a “magic mirror” that reveals these secret colors of those who move in front of it.

This was the first interactive piece integrated in the new United Colors of Benetton retail communication platform "Creative Windows". 

Huge screens in Benetton stores windows are hosting interactive and video content provided by Fabrica.

Colors of Movement is active in Barcelona, Milan and Munich and there is also an online version at http://www.colorsofmovement.net.

This project was created and developed by Paulo Barcelos at Fabrica in 2010.

http://www.colorsofmovement.net

http://www.fabrica.it/creativewindows

http://www.paulobarcelos.com