Pepsi all set to drive a massive qr code mobile marketing campaign
Pet Shop Boys - Integral
All The Lovers - Kylie
District 9 the Movie
Sunday, November 28, 2010
Transmedia storytelling
The Truth About Marika
1 / Transmedia Storytelling
TransMedia storytelling content becomes invasive and fully permeates
the audience’s lifestyle. A TransMedia project develops a story across
multiple forms of media in order to have different
entry points in the story.
2 / Participatory culture
VIEWER - USER - PLAYER
The Audience becomes the producer of the artwork.
The viewer is not passive any more but he/she is highly envolved in the message
and is able to change the end of the story/message.
The Art of the Heist
Audi's "The Art of the Heist" Campaign Launched with Stolen A3
The Art of the Heist launched Audi’s “luxury hatchback,” the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
http://mckinney.com/work/clients/audi/visionary-
1 / Transmedia Storytelling
TransMedia storytelling content becomes invasive and fully permeates
the audience’s lifestyle. A TransMedia project develops a story across
multiple forms of media in order to have different
entry points in the story.
2 / Participatory culture
VIEWER - USER - PLAYER
The Audience becomes the producer of the artwork.
The viewer is not passive any more but he/she is highly envolved in the message
and is able to change the end of the story/message.
The Art of the Heist
Audi's "The Art of the Heist" Campaign Launched with Stolen A3
The Art of the Heist launched Audi’s “luxury hatchback,” the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
http://mckinney.com/work/clients/audi/visionary-
Wednesday, October 6, 2010
Creative window
Colors of Movement is an interactive installation that explores the idea
that we are all a beautiful combination of colors.
It works like a “magic mirror” that reveals these secret colors of those who move in front of it.
This was the first interactive piece integrated in the new United Colors of Benetton retail communication platform "Creative Windows".
Huge screens in Benetton stores windows are hosting interactive and video content provided by Fabrica.
Colors of Movement is active in Barcelona, Milan and Munich and there is also an online version at http://www.colorsofmovement.net.
This project was created and developed by Paulo Barcelos at Fabrica in 2010.
http://www.colorsofmovement.net
Tuesday, October 5, 2010
The Johnny Cash Project
A living project of the man in black
The Johnny Cash Project is an online global collective public art project and visual testament
to the life and career of Johnny Cash. Working in collaboration
with director Chris Milk, Aaron Koblin, Rick Rubin, and the Cash Estate, we created
a highly interactive website celebrating American VI: Ain’t No Grave, Johnny Cash’s final studio recording.
Directed by Chris Milk
Project by Radical Media
Magazine holder + Matchbox city
1
The Magazine holder are illustrated in different styles and periods,
such as Jugend, Renaissance and Gothic style, etc.
to inspire the user.
2
Matchboxes that all together create a small city block.
They are illustrated wit the same style of the bookholder.
Wrapping paper
Three variants of wrapping paper in the form of buildings materials
and 62 stickers.
Once all the presents are wrapped there will be a miniature village.
Skyscraping bookmarks
Bookmarks of the three tallest building in Sweden on a scale of
1:1000, with rasterized images that appear to be sharper when viewed
from a distance.
These bookmarks are for sale in the museum shop.
Monday, October 4, 2010
Tube or False?
London Underground launched some new posters by kind of playing Magic Eye with words in Tube seats! There's a series of questions relating to "amazing and unusual things that have happened on the network over the last 150 years".
To see the answers go on
http://www.tfl.gov.uk/tfl/corporate/modesoftransport/tube/history/
From its beginnings in 1863, the world's first Underground railway has played a major role in developing the Capital. Perhaps you're aware of its rich art and design heritage and that it has led the way in technological innovations; but did you know it has saved lives and is even part of a soap opera?
To celebrate all the amazing and unusual things that have happened on the network over the last 150 years, we're challenging Underground users to spot whether fact really is stranger than fiction.
You've seen the posters on the Tube network, now click on the arrows to find out whether these fascinating facts are Tube or False, and find out why London Underground is one of the most exciting and interesting metros in the world.
To see the answers go on
http://www.tfl.gov.uk/tfl/corporate/modesoftransport/tube/history/
From its beginnings in 1863, the world's first Underground railway has played a major role in developing the Capital. Perhaps you're aware of its rich art and design heritage and that it has led the way in technological innovations; but did you know it has saved lives and is even part of a soap opera?
To celebrate all the amazing and unusual things that have happened on the network over the last 150 years, we're challenging Underground users to spot whether fact really is stranger than fiction.
You've seen the posters on the Tube network, now click on the arrows to find out whether these fascinating facts are Tube or False, and find out why London Underground is one of the most exciting and interesting metros in the world.
New pattern for seats on the London Underground
A pattern casting London landmarks in abstract shapes has beaten 350 entries to become the fabric for Tube seats.
The fabric, in red and blue, was created by design firm WallaceSewell and depicts iconic structures through circles, triangles and squares.
If you look closely into the new design you can see a Londony skyline with the London Eye.
Known as moquette, it will first be used on refurbished Central Line trains from 2011, and other new trains.
The pattern has been named Barman after Christian Barman who commissioned the first moquettes for the Tube in 1936.
Mr Barman, who was the Royal Designer for Industry and London Transport's publicity manager between 1935 and 1941, was one of the first people to think about developing a brand for seat patterns.
The fabric, in red and blue, was created by design firm WallaceSewell and depicts iconic structures through circles, triangles and squares.
If you look closely into the new design you can see a Londony skyline with the London Eye.
Known as moquette, it will first be used on refurbished Central Line trains from 2011, and other new trains.
The pattern has been named Barman after Christian Barman who commissioned the first moquettes for the Tube in 1936.
Mr Barman, who was the Royal Designer for Industry and London Transport's publicity manager between 1935 and 1941, was one of the first people to think about developing a brand for seat patterns.
Not in my Cuppa
An orange herd of cows invaded the London Underground a few days ago. It was to bring attention to 'Not In My Cuppa' a campaign by the World Society for the Protection of Animals (WSPA) against the establishment of a 'battery farm' for cows by Nocton Dairies in Nocton, Lincolnshire.
This 'battery farm' would be the first of its kind in the UK, with over 8,000 Holstein cows being cooped up in tiny enclosures 24/7 for at least ten months of the year. Compare this to normal herds with just over 100 cows free to roam the fields.
What is WSPA?
The World Society for the Protection of Animals is the world’s largest alliance of humane societies and animal protection organisations, representing over 1000 member societies in more than 150 countries.
With 14 offices and hundreds of thousands of supporters worldwide WSPA brings together people and organisations throughout the world to challenge global animal welfare issues.
We have consultative status at the United Nations and the Council of Europe.
WSPA runs campaign to convince governments and key decision makers to change practices and introduce new laws to protect or improve the welfare of animals.
WSPA’s education programmes facilitate a positive change in people’s attitudes towards animals.
This 'battery farm' would be the first of its kind in the UK, with over 8,000 Holstein cows being cooped up in tiny enclosures 24/7 for at least ten months of the year. Compare this to normal herds with just over 100 cows free to roam the fields.
What is WSPA?
The World Society for the Protection of Animals is the world’s largest alliance of humane societies and animal protection organisations, representing over 1000 member societies in more than 150 countries.
With 14 offices and hundreds of thousands of supporters worldwide WSPA brings together people and organisations throughout the world to challenge global animal welfare issues.
We have consultative status at the United Nations and the Council of Europe.
WSPA runs campaign to convince governments and key decision makers to change practices and introduce new laws to protect or improve the welfare of animals.
WSPA’s education programmes facilitate a positive change in people’s attitudes towards animals.
You can read up on getting involved by going to the Not In My Cuppa website, and of course by joining in on Facebook and Twitter.
Videos
Sunday, October 3, 2010
Anti-Design-Festival 2010
Anarchy / Apathy workshop
Are we anarchic or are we apathetic?
That’s the question that Research Studios asked on Sunday 26th of September during our one day workshop at the Anti Design Festival. There were questionnaires, stickers, pens, laptops, printers and ipads to help us explore the statement with visitors to the space. It wasn’t scientific but we had a lot of fun engaging and interacting with people to create a vibrant output of opinion.
The Research Studios event was broken down into several core elements:
‘’We had 6 simple questions for the public to respond to about things that matter, people who are important and their motivation to be apathetic or anarchic. Once people had completed the questions we added their answers to our low-fi yet highly graphic ‘Poll Wall’ to create a visual representation of the answers’’.
They created a huge world map and another massive timeline for people to sticker, comment on and add too.
A few weeks before the event they put out an open submission statement to ask people to submit posters exploring the themes of Anarchy and Apathy. The ‘Poster Wall’ in the space displayed and for those that didn’t have time to do it before, asked people to add to this collection by creating new posters using the materials provided.
That’s the question that Research Studios asked on Sunday 26th of September during our one day workshop at the Anti Design Festival. There were questionnaires, stickers, pens, laptops, printers and ipads to help us explore the statement with visitors to the space. It wasn’t scientific but we had a lot of fun engaging and interacting with people to create a vibrant output of opinion.
The Research Studios event was broken down into several core elements:
‘’We had 6 simple questions for the public to respond to about things that matter, people who are important and their motivation to be apathetic or anarchic. Once people had completed the questions we added their answers to our low-fi yet highly graphic ‘Poll Wall’ to create a visual representation of the answers’’.
They created a huge world map and another massive timeline for people to sticker, comment on and add too.
A few weeks before the event they put out an open submission statement to ask people to submit posters exploring the themes of Anarchy and Apathy. The ‘Poster Wall’ in the space displayed and for those that didn’t have time to do it before, asked people to add to this collection by creating new posters using the materials provided.
http://www.researchstudios.com/
Apathy / Anarchy workshop
Poster title Submitted
Design by Anna Cennamo
Design by James Joyce
1
Doomed
Limited Edition Screen Print
2
Oh No
Screen Printing
Fluorescent colors
Doomed
Limited Edition Screen Print
2
Oh No
Screen Printing
Fluorescent colors
3
Pill
Screen Printing
4
Chemical World
Originally created as a flyer to promote East London party It's Bigger Than.
Pill
Screen Printing
4
Chemical World
Originally created as a flyer to promote East London party It's Bigger Than.
Later produced as a Limited Edition print.
Desin by James Joyce
Almo Office Identity
Almo, a leading office supplies company based in the UK, selected us to re-imagine their brand identity by creating a new logo, stationery, packaging, and product catalogues.
By abstracting the company’s initials, A and O, into a triangle and circle we created a recurring motif that reinforces brand recognition: the products become a background of the visual identity. The green and black colour scheme was chosen to reflect the company’s carbon-neutral credentials, underlined by the use of recycled paper throughout all applications.
http://www.almooffice.co.uk/
Design by New Company London
http://www.company-london.com/
Design by Daniel Carlsten
1
Fish & chips commissioned by Wired UK.
http://www.wired.co.uk/
Shot by Hans Johansson
2
Acne Paper invite
For the celebration of Acne Paper's
Carlsten constructed an invite reflecting
the dress code of the event.
Die-cut by machine and folded by hand.
Dots appearing as buttons are printed with a UV-varnish dyed in grey.
Typography printed in copper coloured ink.
http://danielcarlsten.com
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